![]() Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community The New York Times called it the "TMZ of Instagram. The Shade Room aka TSR is a media company, founded by Angelica Nwandu in March 2014. To submit ideas for features or keep up to date with new releases you can find me on Twitter. The Shade Room is the 1 black-owned independent media company covering entertainment & celebrity news. This article is part of a series featuring underrepresented people making a difference. 5,224,299 likes 222,152 talking about this. Order free swatches or visit a showroom near. She has managed to achieve the things that she never dreamed of in a field where she had no formal education or experience, something that’s we’re much more likely to see going forward. Shop our selection of window treatments, shades, blinds, curtains, and drapes made from the finest materials. Angelica is proud of the team she has built, but also praises the community who have helped her achieve all of this as “most of the stories still originate from our community of roommates and we make it our duty to respond to every message”.Īngelica now has her sights set on writing scripts again and after, launching a successful pilot show on Instagram TV “which didn’t feel like a success at the time”, she recently signed a deal to produce the series. However, the team today consists of 20 people spread across writing, editorial, content and support functions, all based in Los Angeles. Angelica has spent much of her time hiring the right team to support her business, which she says is particularly difficult considering most people see “The Shade Room” as a blog rather than a business. With over 6.7 million followers across our social. Today, The Shade Room has an impressive 17.7m followers. The Shade Room is an Entertainment site that is quickly becoming a well known and respected brand. However, Angelica recalls that she “was about to get evicted so realised I needed to monetise the blog or get a job” she says and “I posted asking if any businesses would like to advertise for $75 on the platform and got multiple DMs”, “ultimately we monetised out of desperation and have never actively posted since then”. After some time, celebrities started following the account and the engagement built up to a point where she had 500,000 followers. She jokingly remembers that she would pull over on the freeway when a story broke to upload a post and ensure that she was first. A few months after the online conspiracy resurfaced from a viral January 2023 tweet, The Shade Room put out a statement going against Doja Cat for her photo shoot in a devil outfit. She doubled down and spent hours staying on top of stories and posting on the blog. Within ten days, she had 10,000 followers and knew that she was onto something. In the first post, she noticed her followers were commenting and tagging other people. Founded by Angelica Nwandu in 2014, THE SHADE ROOM has built a dedicated and highly engaged community of readers-better known as the Roommates-across the digital and social media landscape. Ironically the audience interpreted the tears as raw emotion and she was approached by Mic who offered Angelica a $5,000 grant to write a script “which was another sign from God this was the right path”. ![]() Angelica had a poetry recital later that day and broke down in tears during the performance. ![]() “I could not let this opportunity slip and decided to follow my dreams” Angelica says, although shortly after dismissing his warning, the reality of what she had committed to sank in and she was crushed. ![]() Partway through Sundance Labs, her boss called threatening to fire her if she didn’t return. The Shade Room has over 20 million subscribers across all platforms. The site has since branched out into covering politics and focusing on Black culture news. She took a vacation from work during tax season, a notoriously busy period for accountants. Angelica Nwandu (born 1989) 1 is the founder of the Shade Room (TSR), an Instagram -based media company focused on celebrity gossip. ![]() To her surprise, Angelica’s script was accepted into Sundance Labs, an incubator programme for film scripts that worked with mentors such as Quentin Tarintino. It was a great opportunity for someone who had not written a script before, however “the story mimicked my life so well as it was about a girl who lost her mother through domestic violence, something I truly believe was a sign from God” she recalls. Struggling to motivate herself in her career, she decided to pursue writing again and an opportunity came up to write a script with Jordana Spiro. Have you been afraid to try growing houseplants in your home, or a particular room, because you think you dont have. ![]()
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